Turning exam revision into a daily voice habit

Exam season in Brazil is high-pressure, and the hardest habit to build is steady daily revision. Descomplica and Google wanted to adapt Descomplica’s value into a voice experience that asked for little effort but rewarded daily use. As Senior UX Designer I worked with a senior UI designer, a conversational designer and copywriter, and a product manager to shape it.

The core idea was a daily schedule that builds a habit: a themed week running from a difficult “Sinistra Monday” through a gentle “Zen Sunday” of soft skills and emotional resilience, with five fresh questions a day and an onboarding “tasting” series pitched at just the right difficulty. The whole loop, log in, answer, see results, leave, runs in under two minutes. That discipline was the design: a fast, consistent delivery of value that respects a stressed student’s time.

The Google Assistant team described it as one of the smoothest flows they had sponsored, and the product met its launch goals before evolving toward lead generation for the wider Descomplica platform.