Selected projects and shorter work.
Case studies that show how I approach complex problems, make design decisions, and deliver measurable impact. Each project tells the story of the challenge, the constraints, the decisions made, and the outcomes achieved.
stacks 4 featured case studies
Shaping BA's next-generation mobile travel experience
Leading experience design for BA's core mobile product, reframed from distribution channel to Travel Companion within the New BA.com & App programme.
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Enhancing BA's Manage My Booking Hub for engagement and accessibility
Rebuilding BA's Manage My Booking Hub around a modular, accessible navigation system that lifted ancillary findability and engagement and carried forward to the replatformed estate.
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Cracking early-life retention for Sky's OTT streaming platform
Led discovery into NOW's highest-leverage retention problem: the first week of membership, where 25% of the base drives 50% of cancellations.
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The experience foundation behind PizzaExpress Club
Built the UX foundation for the PizzaExpress Club loyalty app at ENGINE. It launched in December 2021 after I moved on, and has since grown past 2 million members.
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8 shorter pieces
From bottle caps to loot boxes: a Coca-Cola promotion for gamers
Product Design, UX Design
A car rental experience with no counter and no keys
Product Design, Mobile UX/UI
Reimagining the B2B sales platform behind Havaianas
B2B SaaS, Product Design
A control room for investment research
Product Design, B2B SaaS
Turning exam revision into a daily voice habit
Voice UI, Conversation Design
Discovery frameworks for the future of flying
UX Strategy, DesignOps
The world's first open-source DIY smart greenhouse
Hardware Design, Product Design
An app to make aircraft taxiing safer
Mobile UX/UI, UX Research