Work/Alpargatas
Reimagining the B2B sales platform behind Havaianas
A hybrid tablet and desktop B2B sales platform for the maker of Havaianas, letting field reps take live, stock-aware orders instead of working from PDF catalogues.
Alpargatas, the global footwear group behind Havaianas, Osklen and Dupé, sells into more than 85 countries through a B2B platform stitched together from fifteen years of separate systems. Field reps had iPads but worked from a PDF catalogue, taking orders by hand or email and re-keying them later. In a tight two-week engagement, we shadowed a sales user, found the real pain points, and prototyped a modular hybrid platform around them.
The proposal added live stock data on product and order pages, a predictive box-mix recommender that optimised orders to the pair without disrupting industrial processes, quick on-the-go note-taking, and cloud drafts reps could start on a tablet in the field and finish on desktop, where a sales dashboard surfaced KPIs and order management. A dozen screens set the look, feel and architecture of the future platform.